Google made big changes to the ways their search results rank, in the name of providing more relevant search results for it’s users, google engineers published blog post which indicated there were 11.8% organic search results will be affected, in plain English, there are about 12% of google search results are considered low quality by google itself. Google started this change almost one year ago, maybe that’s why some of my ranks dropped out of first 10 pages, on the other hand almost all keywords promoted by contextual links are not affected, some of the keywords even ranked better than before, it’s almost a sure thing that plain link building loses all it’s attraction, at least in the eye of google.
What is old way of link building any way? a lot of marketing companies did and are doing the plain link building, they put your links on websites which only exist for holding links, the content on those sites will never be updated, and most of them are useless, the name of link spamming sites is justified. New google algorithm most likely will punish these link spammers, the links on those spamming sites won’t work anymore.
Examples will be great for explanation. It was quite some time ago, I started with this keyword, shock cord, it was old way of link building all the way, a lot of sites I used had too many links, worst yet, those sites had no content at all. I would give credit where credit is due, this linking strategy worked, eventually the keyword could be found on first page, the honeymoon lasted until google changed it’s mind. Here is another keyword, chain puller , most back links for this keyword are from articles and posts, almost no plain links, the rank for this keyword is making me real happy. Now contextual links win the battle, then what? In fact the only thing matters here is content, so if you create great content, you will attract readers as well as search engines. You may think there are already too many blogs out there, it’s not true, there will never be too many good blogs, for instance let’s examine this one, kids clothing , in the beginning I just post to it casually, lately I added nice stuff left and right, you probably think this site won’t rank a all, in actuality my site is ranking high for some nice search phrases. As we can see, quality article marketing is much better than plain link building. Now imagine you have your own blog network, for instance , then you will have a powerful weapon in your SEO arsenal.
Remember content is king, you just need to create content, get people to enjoy and share your stuff, in the mean time advertise your business with your content, as long as you don’t stop doing this, you will win over customers and search engines. Persistence and patience are the keys to success, long term strategy is required to improve anything of significance, i.e., selling online or improve your search rankings, let’s keep building and maintaining our blogs until end of the day. When publisinh articles, I prefer ezine, a new article will be indexed and cached in less than an hour, popular blogs will get your post indexed as soon as you post it, let look at some aticles or posts which are published and indexed, take binder chain as an example, quality content, nice presentation, indexed by google, all these points make it perfect for SEO.
Last but not least, if you don’t take social media account, you’re lost. One thing you can do for your blogs is to install twitter tools, get a twitter account and API keys, link your blog to twitter, then make sure every new post will post a new tweet, it’s real easy and useful, if you don’t use this tool it’s just too bad.