Lately google made some changes to their rank algorithm, in the hope of offering it’s search users better results, google engineers published blog post which indicated there were 11.8% organic search results will be affected, say it another way, there are about 12% of google search results are considered low quality by google itself. They planned and started the update about one year ago, and recently I see some of my ranks were lowered considerably, the good thing is that those keywords promoted by content rich links are not affected, and a few of them even gained a few positions, it’s obvious that linking campaign the old way is the thing of past, probably due to link spamming sites being downgraded by google.
So what exactly is linking campaign the old way? There are a lot of SEO company out there are doing this, they add your links to those linking websites without context, the only updates on those websites are the new links, almost all of them are garbage, the name link spamming are just for these sites. New google algorithm most likely will punish these link spammers, any links on them will be affected too.
Maybe a few examples will make it clear. In the very beginning, I didn’t know better, I started with this keyword, Transport Chain, at that time almost every body was doing plain linking campaign, almost all the sites I got link from had too many links, and the worst thing is that those sites are linking sites only and had no content, not even crap content. This strategy worked in the beginning, finally the rank improved a lot, this was the case until google made the change. Something opposite happened to this keyword, chain puller , most back links for this keyword are from articles and posts, not too many plain links have been built, now we have really good ranking for this keyword. So contextual link wins this time, what about future? In fact the only thing matters here is content, when you create unique and quality content, you will attract readers as well as search engines. You probably think there are already too many blogs out there, it’s not true, there will never be too many good blogs, such as this interesting blog, top smartphone 2011 , I didn’t put too much effort into it from start, but I never stopped posting, you probably think this site won’t rank a all, much to my surprise that the site actually ranks for quite a few keywords. Now you can see, creating quality content and blog marketing is what we have to do to get great result. If you can build a group of your own blogs, something like Tie Down, then it will be easier to do article marketing.
Remember content is king, you just need to create content, publish and share with people, promote your business with the content, your effort will reward you handsomely in the end. The virtues, persistence and patience, are essential for your success, you shouldn’t expect things to improve overnight, i.e., selling online or improve your search rankings, keep writing, publishing, sharing and creating, you will see the day of success. One of the best articles directories is EzineArticle, a new article will be indexed and cached in less than an hour, of course your posts on some blogs will be indexed real fast as well, I believe you should see for yourself, let’s look at this one, Binder Chain , quality content, nice presentation, indexed by google, this article is a good example of article marketing.
Last but not least, the social media is the must have channel for your marketing effort. For wordpress blogs, I recommend twitter tools, sign up for a twitter account and create a new application, configure your twitter tools prpperly, then make sure every new post will post a new tweet, it’s simple and elegant, it’s a big loss if you don’t use this tool.