Lately google did something to their ranking algorithm, the reason cited is that google wanted to provide more relevant results, on official google blog it is estimated 11.8% search results will be affected by this update, in plain English, almost 12% of google search results are useless or of low quality. Google started this change almost one year ago, no wonder I saw a few of my keywords’ ranks dropped like a rock, the good thing is that those keywords promoted by content rich links are not affected, a few of these keywords ranked better than ever, it’s almost a sure thing that plain link building loses all it’s attraction, at least in the eye of google.
So what exactly is linking campaign the old way? a large percentage of SEO firms will do this, they add your links to those linking websites without context, the only updates on those websites are the new links, it’s safe to assume all of them are trash, the name link spamming are just for these sites. Now google algorithm probably will weed out these sites, all the links on those websites will have the same fate.
Examples will be great for explanation. In the very beginning, I didn’t know better, I started with this keyword, Mini Load Binders, it was old way of link building all the way, almost all the sites I got link from had too many links, worst yet, those sites had no content at all. This strategy worked in the beginning, eventually the keyword could be found on first page, this was the case until google made the change. Something opposite happened to this keyword, chain puller , we put the link in relevant context, with very few plain links, you can imagine how this keyword ranks. So contextual link wins this time, what about future? In fact the only thing matters here is content, so if you create great content, you will attract readers as well as search engines. It’s never too late to build good blogs for business purpose, for instance let’s examine this one, fathers day gift , I didn’t put too much effort into it from start, but I never stopped posting, the result? I got nice ranking for a few realy nice keywords now. As far as SEO concerned, creating quality content and blog marketing is what we have to do to get great result. If you can build a group of your own blogs, something like Tow Chains, then it will be easier to do article marketing.
Remember content is king, you just need to create content, share the content with people, and put your keywords in the context you’re good to go, as long as you don’t stop doing this, you will win over customers and search engines. The virtues, persistence and patience, are essential for your success, long term strategy is required to improve anything of significance, be it your business or search rankings, keep doing what we have to do till the end of world. One of the best articles directories is EzineArticle, new article will be indexed within an hour if not minutes, and some popular blogs will get your post indexed in minutes, there venues are ideal for promoting your site, here I am going to show you an article in article directory or on a blog, take Ratchet Binder as an example, quality content, nice presentation, indexed by google, this article is a good example of article marketing.
We’re not finished yet, please remeber, the social media is the must have channel for your marketing effort. One thing you can do for your blogs is to install twitter tools, get a twitter account and API keys, set up API credentials in your twitter tools option, you should choose to post a tweet for every new post, it’s real easy and useful, it’s a big loss if you don’t use this tool.