Lately google did something to their ranking algorithm, in the name of providing more relevant search results for it’s users, google engineers published blog post which indicated there were 11.8% organic search results will be affected, say it another way, google thinks about 12% of it’s search results are really bad and need to manipulated. The update was initiated more than a year ago, and recently I see some of my ranks were lowered considerably, the good thing is that those keywords promoted by content rich links are not affected, some of the keywords even ranked better than before, it’s safe to say that old way of link building is doomed.
Now what on earth is plain link building and how do people do it? a large percentage of SEO firms will do this, they put your links on websites which only exist for holding links, the content on those sites will never be updated, almost all of them are garbage, the name link spamming are just for these sites. The latest google update will definitely downgrade most if not all of these sites, the links on those spamming sites won’t work anymore.
Maybe a few examples will make it clear. It was quite some time ago, I started with this keyword, http://www.mfrexpress.com/, at that time almost every body was doing plain linking campaign, lately I figured that every site in the campaign had way too many links, and the worst thing is that those sites are linking sites only and had no content, not even crap content. In the beginning, the ranking of the keyword in question rise pretty fast, finally the rank improved a lot, the honeymoon lasted until google changed it’s mind. Now let’s look at another keyword, chain pullers, we promoted this keyword with articles and blog posts, almost no plain links, the rank for this keyword is making me real happy. Now contextual links win the battle, then what? In fact the only thing matters here is content, when you create unique and quality content, not only people will love to read your stuff, so do the search engines. How do you do it? Writing articles and building blogs, take a look at this blog, sue havens toy , in the beginning I just post to it casually, lately I added nice stuff left and right, it’s no way this site will rank, right?, actually, no, much to my surprise that the site actually ranks for quite a few keywords. Now you can see, creating quality content and blog marketing is what we have to do to get great result. Say you’re building your own bogging network, such as http://www.mfrexpress.com/cargo-control-load-binder-c-2_8.html, then you will have a powerful weapon in your SEO arsenal.
Remember content is king, you just need to create content, get people to enjoy and share your stuff, in the mean time advertise your business with your content, your effort will reward you handsomely in the end. The virtues, persistence and patience, are essential for your success, nothing will automatically improve overnight, i.e., selling online or improve your search rankings, now all we have to do is to share our love for creating and sharing nice content and not to worry about the ranking every day. Ezine is one of the best article directories out there, google will index a new article on ezine promptly, of course your posts on some blogs will be indexed real fast as well, here I am going to show you an article in article directory or on a blog, let’s look at this one, Tow Chains , quality content, nice presentation, indexed by google, all these points make it perfect for SEO.
Last but not least, the social media is the must have channel for your marketing effort. For wordpress blogs, I recommend twitter tools, then go ahead register a new twitter account and app, set up API credentials in your twitter tools option, then every new post on your blog will show up in your twitter page, it’s simple and elegant, no one should miss this tool out.