Beginning early this year, certain search engine made some changes to their search ranking, the reason cited is that google wanted to provide more relevant results, google engineers published blog post which indicated there were 11.8% organic search results will be affected, in plain English, almost 12% of google search results are useless or of low quality. The update was initiated more than a year ago, no wonder I saw a few of my keywords’ ranks dropped like a rock, on the other hand almost all keywords promoted by contextual links are not affected, a few of these keywords ranked better than ever, it’s obvious that link building the old way is the thing of past, probably due to links crammed sites being de-indexed by google.
What is old way of link building any way? a lot of marketing companies did and are doing the plain link building, they will get links from any websites which accept adding links, the content on those sites will never be updated, it’s safe to assume all of them are trash, we call these sites link spamming sites. The latest google update will definitely downgrade most if not all of these sites, any links on them will be affected too.
A few real world examples will help to explain what I said. It was quite some time ago, I needed to rank the keyword, http://www.mfrexpress.com/towing-tow-chain-c-24_82.html, it was old way of link building all the way, a lot of sites I used had too many links, and those sites had only links, no real content at all. In the beginning, the ranking of the keyword in question rise pretty fast, lately the keyword link stayed on the first page for a while, this was the case until google made the change. Here is another keyword, chain puller , we promoted this keyword with articles and blog posts, with very few plain links, you can imagine how this keyword ranks. So contextual link wins this time, what about future? Actually this is all about content, when you create unique and quality content, not only people will love to read your stuff, so do the search engines. You may think there are already too many blogs out there, it’s not true, there will never be too many good blogs, for instance let’s examine this one, top smartphones , I build it as a hobby and kept adding good or mediocre content, the result? I got nice ranking for a few realy nice keywords now. As far as SEO concerned, creating quality content and blog marketing is what we have to do to get great result. Say you’re building your own bogging network, for instance Laser Level, then you will have a powerful weapon in your SEO arsenal.
Remember content is king, you just need to create content, get people to enjoy and share your stuff, and put your keywords in the context you’re good to go, this strategy will prevail in short or long term. Whatever you do, you will need persistence and patience, long term strategy is required to improve anything of significance, it doesn’t matter you’re doing SEO or advertising your business, keep writing, publishing, sharing and creating, you will see the day of success. When publisinh articles, I prefer ezine, google will index a new article on ezine promptly, and some popular blogs will get your post indexed in minutes, there venues are ideal for promoting your site, let look at some aticles or posts which are published and indexed, like this http://www.mfrexpress.com/cargo-control-e-track-accessories-c-2_22.html , good writing, interesting content, indexed and cached, this article serves it’s purpose well.
We’re not finished yet, please remeber, if you don’t take social media account, you’re lost. One thing you can do for your blogs is to install twitter tools, get a twitter account and API keys, configure your twitter tools prpperly, you should choose to post a tweet for every new post, it’s simple and elegant, it’s a big loss if you don’t use this tool.